Media Bias

The Victorian state election has been and gone, and the ALP has been returned with Daniel Andrews as Premier.

As a Queenslander, this event is of peripheral interest to me, but there is one aspect of the campaign and the result that is more than remarkable.

Elements of the Victorian media ran a sustained and relentless campaign against his re-election. It was characterised by the introduction into the discussion of events that had absolutely nothing to do with Andrew's policies, but focused on two fairly recent events involving himself and his family.

The first was a motor accident that involved a collision between Andrew's Ford Territory and a cyclist on 7th January 2013. The cyclist was badly injured, but did recover, losing his spleen. The police took no action after an investigation and statements describing the incident as - 

Cyclist was travelling along the unpaved surface road and crossed Ridley Street into the vehicle as it turned right. Cyclist collided with the front drivers side of the vehicle, causing the cyclist to be ejected onto the windscreen, causing it to smash. 

Photographs of the vehicle published by the Sun Herald show damage to the area in front of, but to the side of the vehicle's mudguard, and the smashed windscreen. This is consistent with statements given to the police by Mrs Andrews.

The accident happened in 2013, nine years ago, and after the initial reports had largely been forgotten. It is then resurrected two weeks before the election together with lurid claims of a police cover-up.

The Sun-Herald produced front page coverage for a number of days, and the outrage was picked up by Melbourne shock jocks who dined out on it right up until the eve of the election.

Then there was the story of an accident on 9th March 2021 when Andrews fell on wet stairs whilst on holiday on the Mornington Peninsula. He was placed in intensive care after this incident which caused several broken ribs and a broken vertebra. Andrews took four months to recover from this incident, which generated all manner of conspiracy theories on social media, and generated front page coverage (again by the Sun Herald) on Sunday, November 6th, a few weeks before the election. 

Again, this accident happened over a year ago.

Herald Sun November 6th 2022

This accident had absolutely nothing to do with the election campaign, but was used in a clumsy attempt to smear Andrews.

Now these media organisations have to make money, but the issue of ethics of how this is done seem somehow to have vanished into the ether. There appears to be no real accountability, and the Press Council (as I learned many years ago) is a toothless tiger.

And of course, media can publish opinion, but when they actively campaign (rather than report) in the lead up to an election, they should at least be honest enough to inform their readers.

In the end, none of this seems to have influenced Victorian voters. A Royal Commission into media ownership and bias is beginning to look like a pretty good idea.