Kissy-kissy at the IPA - Pic courtesy Independent Australia |
Rupert Murdoch’s recent address at the IPA has been well and
truly promoted in the Fart of the Nation the Australian.
I guess if you own the corporation, you’ll always use if for
a bit of healthy self-promotion – completely understandable.
The text of the speech is revealing. It sings the praises of
the market, describes it as essentially moral, and deplores “socialism”,
although Rupert doesn’t oblige us with a definition of this evil philosophy.
It’s more than a little bizarre then, to read an interesting
piece in this weekend’s Australian magazine, by Stefanie Marsh, about the corporate
practices of the international food industry.
It’s interesting to compare Rupert’s lofty view of the “morality”
of the market, and the practices revealed by Marsh in her piece.
On the one hand, Rupert says –
And
We need to defend the market on precisely the grounds that its critics attack it: on justice and fairness. Yes, the morality of free markets.
Ok – I wonder how Rupert would defend this –
Moss says the public
and the food companies have known for decades that sugary, salty, fatty foods
are not good for us in the quantities that we consume them. So why are
diabetes, obesity and hypertension numbers still spiralling out of control?
"It's not just a matter of poor willpower on the part of the consumer and
a give-the-people-whattheywant attitude on the part of the food
manufacturers," he says. "What I found, over four years of research
and reporting, was a conscious effort taking place in labs and marketing
meetings and grocery-store aisles - to get people hooked on foods that are
convenient and inexpensive."
How is it “moral” to deliberately and cynically develop food
preparation technologies that increase profits at the cost of public health?
That would be a good question for Rupert.
This is even more illuminating -
In other words, morality and ethics don’t cut it when it comes to profits.
Marsh isn’t telling us anything we don’t already know. I find it strange that this piece is published in one of Rupert’s journals.
I guess this wonderful press freedom that he spruiks incessantly has bitten him on the bum.
Couldn’t happen to a nicer ex-Australian….