Friday, 2 March 2018

When the News is Not the News




I’ve recently subscribed to an on-line news service.

It pushes news items into my email, generally at regular intervals, and if something newsworthy happens it reports that as “breaking news”.

It ‘s a useful service, but one aspect of it bothers me. There is a facility for the reader to indicate a preference, which extends to completely eliminating specific topics.

That’s OK, I hear you say. Why should I have to hear about boring stuff, about which I have no concern.

It’s OK if news is seen as a product. It isn’t. News is information.

Corporate media sees news as content which they can sell to consumers.

Most of the dysfunction that has visited the mainstream media recently has grown out of this packaging.

Marketism destroys everything it touches.

Broadcasting Vs Narrowcasting

Andrew Olle (Pic courtesy Australia media hall of fame) The other day, gentle reader, I listened to the Andrew Olle Memorial lecture, given...