Now this doesn't mean approaching women, and asking them to show you their underwear (something that would end badly given the women I know out here - badly for you, that is).
You'd be lucky to avoid ICU.
No, this about a project started by a local lady called Leanne Martels who is raising money for breast cancer research.
Basically, she is trying to create the longest display of bras in the world.
She's made a pretty good start.